Monday, January 11, 2010


Who doesn't know about the iSlate?

One of the big announcements for consumer tech is going to happen on Jan 27th. This is the date that the most notable technology brand reveals its newest product, the new form factor tablet PC with constant connection, its predicted name: iSlate.

Some would say it is a solution for a problem which does not exist. Others would say it is a stroke of genius, another chapter in a story of ongoing product development successes.

I wonder how this product will perform in the marketspace. The pricing is a key to the sales performance or potential for brand stratification. On one hand if the tablet is priced below the floor pricing of Apple's laptop lineup, it would induce new Apple loyalists. However, this kind of product release should create a new niche of computer power into the lineup. The differentiation is large enough from traditional laptops and desktops while providing an entirely new way to obtain web content and maintain information connectivity.

This kind of opportunity is just the kind of product which Apple can hit out of the park.

I think that the price will be north of $1000 and drift toward $600 by the 4th quarter and Holiday 2010.

More notes from Gizmodo

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